München unterwegs | Anti-Manspreading AR Campaign

München unterwegs | Anti-Manspreading AR Campaign (Spec) A collaborative awareness campaign tackling "manspreading" on public transit. We designed spatial floor decals for the subway to mark individual seating zones, paired with punchy, pun-driven posters (e.g., "The elephant in the room" or "Your legs don't need three seats"). The physical print elements connect via QR code to a custom AR web app. Gamifying polite behavior, the app scans the user's foot placement—if they stay within their designated box, they are rewarded with an AR animation of dancing Münchner Kindl (Munich’s iconic mascots).